By Martina Schramm
Yes, and no. Did you ever hear the word “joint venture” in the business world? Why not apply it to your charity and a golf tournament? Yes, it may be a bold move, but even if it only generates $5,000 – those are 5,000 you would not have otherwise! Most likely you already have a relation with another charity in your community, it’s a small circle where you know each other. Identify an organization where you will see a synergy, a common ground and approach them. Be prepared with an outline and meet in a casual setting to discuss the potential to have a joint golf tournament. The emphasis is on “joint” not “competitive”. You both will benefit from the tournament. Your supporters and donors will not leave your cause over it, if they really stand behind your cause. Not only will this drastically enlarge the circle where you can recruit golfers from, but it will also give you additional “manpower” to prepare the tournament.
You can integrate some “fun components”:
- Pair each foursome with two golfers from each charity
- Have uniquely colored shirts for each charity
- Integrate some on course challenges where it is about bragging right who wins
- Change up the format in “best team” to win from each charity
There are many creative ways to work together and make it a great tournament for each charity to build on for the future. Growing bigger together means to attract not only more golfers, but also more valuable sponsor. Everyone just has to be on the same page …this is growing together and not taking supporters from each other.
About the Author: Martina Schramm
Mrs. Schramm has an extensive background in marketing and PR for national and international companies. She has been producing golf tournaments since 2004 and is a certified golf tournament advisor. In 2012 she co-founded Launching4Charity offering a unique closest to the pin contest on a par4 with the Golf Ball PRO Launcher (TM) and developed a special ball, the Dart Golf Ball (TM) together with her partner. The company has grown into Par4Enterainment, LLC with locations throughout the US offering nationwide services. She has been involved in more than 1000 tournaments over the years and loves to share her insight and experience with tournament planners and charities. Her belief is that a golf tournament should be seen as an event and not just 18 holes of fundraising for one day.
She can be contacted through www.par4entertainment.com