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Necessity really is the mother of invention. The SafeTees Pouch was invented by George Moore, president of the company, about two years ago after a sharp tee embedded itself in his right ring finger while he was getting ready to tee off. After the mishap, he searched for something to safely hold tees in his pocket while playing. There was nothing, so he invented the pouch. He rolled it out to the golfing world at the 2018 PGA Merchandise Show in Orlando in January. Sales have been brisk and feedback universally positive. "What a neat idea," is the most common comment.