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In April, 2021 OSU-super-alums Steve and Tracy Reibert saw the need to help Oklahoma State University athletics continue to be competitive in the new world of NIL. After combining forces with other super-alums led by Joe Eastin, the new organization moved forward and in February, 2022, received its 501(c)3 not-for-profit approval from the Internal Revenue Service. This allows donors the ability to make tax-deductible donations that directly support OSU student-athletes through PWAP. Our purpose is to do NIL the right way. We strictly adhere to the interim NIL policy provisions of the NCAA as well as work very closely with OSU Administration, OSU Athletic Department and Compliance. Whenever possible, we pair student-athletes with local charities and other non-profits that enable student-athletes to use their name, image and likeness to raise awareness and funds for those charitable causes. Through these charitable partnerships, Oklahoma State student-athletes have the opportunity to showcase their community service efforts for future employers. As well, PWAP provides other avenues for athletes to leverage NIL opportunities to promote their personal growth, enhance their opportunities, and build financial benefits and stability.